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I bought an ice cream vending machine, but I don't know how to choose it. How about an ice cream vending machine in a university?
1、 The market competition of unmanned ice cream machine in Colleges and universities has become increasingly fierce.
Ice cream vending machine into the campus, has long been nothing new, but the ice cream machine in Colleges and universities is not common, on the one hand, colleges and universities have winter and summer vacation, on the other hand, colleges and universities point competition is not small, just walk into a university, you will find all kinds of beverage machines, snack machines are full of the university dormitory building, teaching building and other areas. In addition, under the same equipment cost, the obvious and hidden cost has already become higher and higher, especially for the closed monopoly venues like colleges and universities, how high the entry standard is may be hard for you to imagine. Of course, unless you have a special access channel, let alone.
2、 What is the potential of College Students' consumption team?
That is to say, in order to do business with college students, operators must first grasp the consumption characteristics of this group. According to big statistics, the average monthly expenditure on clothing, food, housing and transportation of college students in China is 1405 yuan per capita, half of which is non essential expenditure. That is to say, half of the money will be put on additional leisure and entertainment. In coastal areas or developed provinces, this expenditure will be even higher.
In Colleges and universities, most of the vending machines at this stage are beverage and food machines. For example, in apartment buildings, drinks, snacks and daily necessities are generally placed, while in sports venues, drinks, toilet paper and small and medium-sized sporting goods are placed. In addition, college students generally like to pursue fashion trends, and they have a high acceptance of new Internet technologies, so it is more pleasant to launch ice cream vending opportunities.
3、 Plan interactive activities to make ice cream business live and extend.
Is unmanned ice cream machine just selling ice cream machine? No, according to the consumption characteristics of today's young people, operators can adjust the goods they supply, the way they retail and the marketing activities
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