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With the advent of the intelligent era, people are reluctant to take cash when they go out for shopping, they would like paying by scanning the code. Ice cream vending machines have become a hot trend in the investment industry. Many office workers or enterprises want to use self-service vending machines to make more money. Then, you must make clear these problems about the entrepreneurship of ice cream vending machines.
First of all, the development prospect of ice cream vending machine certainly does not need to be questioned. Look at Ali's crazy investment in shares and acquisition of offline supermarkets; Jingdong's plan to open millions of convenience stores nationwide will directly change the trend of offline retail industry, and the spring of ice cream vending machine is coming.
1. Attention for operation of ice cream vending machine
(1) Place: the quality of place is very important, the flow of people is the foundation, and the consumption ability is the driving force. Find out whether there are similar competitive products around, including not only other vending machines, but also small shops, to make the target group has less choice near the location.
(2) Cooperation mode: if you choose the mode that suits you, the operation pressure will be much less.
(3) In addition to selling products offline, can we guide the offline customers to online purchasing, lock customer stickiness and improve brand loyalty?
2. Profit model of ice cream vending machine
The main profit of ice cream vending machine comes from commodity sales, which depends on the advantages and disadvantages of the location. Secondly, we should also pay attention to the introduction of advertising revenue and third-party cooperation revenue. Therefore, the marketing policy of ice cream vending machine is crucial as well. It is suggested to choose a one-stop service manufacturer that can provide mature operation policy for advertisement so that there is no worry for the business operation.
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