Starting with ice cream: new entrepreneurial opportunities

by:Hommy     2020-05-07

The new coronary pneumonia epidemic has hit, and global retail has encountered an unprecedented exam. In the mid-March 2020 survey conducted by Deloitte China and the China Chain Store and Franchise Association in 15 provinces, it was found that more than 90% of the surveyed customers were affected, and 37% of them believed that the epidemic caused Its customer base is reduced by more than 50%. Although the recent outbreak of New Coronary Pneumonia has shown signs of improvement in China, the global outbreak of the disease has yet to show signs of containment. Its impact on China ’s foreign trade has not only affected employment and residents ’income, but also brought about a recovery of the Chinese retail industry Bring long-term pressure.

In the above survey, 26% of the respondents said that they have or will have a shortage of funds within 3 months, and another 26% of the surveyed companies are expected to have a shortage of funds within 12 months. The retail industry, which has long been regarded by the business community as the "Red Sea", has reached the point of great change ahead of schedule. Is it survival or death? this is a problem. But there are already pioneers quietly planning for the next spring's leap.

Affected by the epidemic, the "contactless" service became popular, and people had to choose unmanned containers and self-checkout equipment when they had to go shopping and pick up.

Jane 24 CEO Lin Jie originally thought that the company would not have any business until the epidemic ended. However, after the resumption of the Spring Festival, unexpectedly received many calls to seek cooperation, want Lin Jie to provide smart containers or transform the technology of unmanned convenience stores.

And this has become a business opportunity that many people want to seize. In February of the 2020 National Seal, Lin Jie received more than 60 calls, all of which came to consult unmanned containers.

From a global perspective, the exploration of "unmanned" has always been an important proposition in the retail industry in recent years.

In 2016, Amazon announced the launch of Amazon Go, an unmanned convenience store project, and officially opened it to the public in early 2018. Through computer vision, sensors and deep learning, create a "Just Walk Out" system. Just yesterday, foreign media reported that Amazon announced that it will sell the system to other retailers.

After the launch of this new model, it broke the innovation of domestic unmanned convenience stores that was originally limited to payment methods.

Unmanned retailing was once the star track in China. Starting from the most traditional vending machines, it quickly set off a boom of unmanned shelves and unmanned stores. The latter two were highly sought after by capital in 2017, but soon experienced a complete experience The process of falling from the tuyere.

According to incomplete statistics from the Prospective Industry Research Institute, as of the end of 2017, there were 25,000 unmanned retail shelves nationwide and 200 unmanned supermarkets.

In 2018, there were about 450,000 vending machines in China. Compared with the number of more than 5 million in the United States and Japan, the room for growth is still very large.

Among these vending machines, more than 95% are traditional beverage machines, but the industry is now upgrading-consumers can purchase more types of fresh food through vending machines, such as freshly squeezed orange juice, ice cream, lunch boxes, barbecues, etc.

This trend has been more fully reflected in the 2020 New Coronary Pneumonia epidemic that has raged all over the world. Lin Jie told the media that the customers that Jane 24 had contacted were mainly in the express delivery industry and supermarkets. There are also customers who use the smart cabinets provided by Jan 24 to make fresh cabinets in the community, but there are few customers in the catering industry. Today, customers in the catering industry have also started to choose Lin Jie's Jan 24 unmanned retail shelf as a window to put products on.

In this regard, some industry insiders said that although unmanned retail is currently subject to technical restrictions, there are still some constraints on opening stores, and the profit model is yet to be refined, but the future is indeed a general trend, especially the unmanned retail of some products is extremely mature. For entrepreneurs who are interested in investing in the above-mentioned fields, it is an excellent time to experience the next "small investment and large output" "outlet".

Taking the ice cream industry as an example, many successful cases of unmanned retailing have emerged in recent years. The most prominent of these is the Hommy ice cream machine with more than 20 years of experience in manufacturing commercial refrigeration equipment. The machine is priced reasonably and can be seamlessly integrated into cafes, bakeries, scenic spots, schools, supermarkets, airports, high-speed rail stations, restaurants, etc. Hundreds of scenarios, with national patent, CE certification, fully sealed anti-fall design, and automatic ozone, ultraviolet sterilization and disinfection functions, can achieve seven days of no-wash, strictly adhere to the bottom line of food safety.

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