Several common failure case a pizza shop

by:Hommy     2020-07-17
Pizza place commonly in crowds gathered place, after all is the western trend, generally in downtown or food court such people very much. If the small shop, only main engaged in the delivery business, but such small shops usually near the residential area. Pizza shop is now popular in the country, and become more and more popular, single open points can also have risks, want to learn more, little detours. Pizza are for western food, but heat is continued growth in our country, many people are willing to open a pizza place to invest. Pizza shop is mainly operating various flavors of pizza, of course also have some dessert or drinks as an ornament. Several common failure case and a pizza shop for pizza, pasta, can very good to eat, the price is relatively cheap. Although the success of the open pizza places are many, but not without a failure case, there are the case will not be afraid of failure, learn from them, let small make up one by one to tell what you should pay attention to. A, failure case 1: a pizza shop area are generally too small pizza shop opened in crowds gathered place, after all is the western trend food, usually open downtown or food court such people very much. If the small shop, only main engaged in the delivery business, but such small shops usually near the residential area. In gold business circle, it is the food store cluster, is not, because people are gathered here to dinner party, could not go eat point, so the area of the pizza place small not to get together, don't come on the traffic. So generally open pizza shop in downtown, the area of the store are big, not too small. Second, the failure case 2: a pizza shop rent is too high to open a pizza shop, each month's rent is also a question worth considering. If the rent is too high, a earn all the money pay the rent, the purpose of the open a shop to earn money is meaningless. According to the head of the industry a pizza website, open a pizza shop, shop to rent or so commonly, of the total more than the proportion, the store will be hard to sustain profits. A pizza restaurant, if the rent is too high, relative investment will be very high, so want to earn back capital is not so easy. Three, open a pizza shop failure case 3: varieties of a single a pizza shop by pizza kinds can attract customers, also can make money a very important factor. If a pizza restaurant variety, and there are a lot of delicious cookies and good drink beverages, it will naturally attract a lot of young customers. But some pizza place a single category, do more focused, but due to its surrounding competitors lined, even more than one category KFC, the competitiveness of the pizza shop is relatively weak. Once this happens, the market competitiveness will be greatly reduced, sometimes will reduce a lot, so pizza types must not be less. Four, failure case 4: a pizza shop at the early stage of the marketing strategy not to open pizza shop preparation is completed, the late marketing is also important. Late marketing is directly related to your actual traffic, so it's really important. At the beginning of the opening of the sales promotion stage can't set too low price, customer once you get used to the opening of the early promotion price, wait until the store began to normal operation, the operator to improve the unit price, the passenger flow will large loss. So even if promotion will meet the good price, not arbitrary price cut open a pizza shop actually is to make money, to see the failure case, want to have a learn the experience and lessons. Open a shop early to prepare well, later want serious efforts to business, don't use the wrong marketing strategy, otherwise, do more harm than good. Open a shop business is a risky thing, be sure to pay attention to.
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