In hot summer, the best business is summer ice drinks. With the improvement of people's living standards, the need for summer drinks is not only satisfied with the single function of relieving summer heat, but also pays attention to the taste of drinks, appearance, nutrition and so on, all of which have expanded the consumer market of the summer beverage market.
The expansion of the consumer market has also driven the development of ice cream machine equipment manufacturers. Do you want to operate ice cream machines? It is necessary to master the golden time of ice cream sales.
In the traditional impression of many people, they think that the hotter the weather and the higher the temperature, the better the sales of ice cream. In fact, the real sales season of ice cream is: sales are the best when the temperature rises from low to high.
For example, when the temperature rises from 25 degrees to 30 degrees, everyone will want to eat ice cream, and if the temperature drops from 30 degrees to 25 degrees, although the weather is hot at 30 and 25 degrees, many people don't want ice cream.
However, the process of rising temperature from low to high will make people think more about eating cold drinks.
This is the psychological effect of people. In addition to the best time for ice cream sales, the quality of the product itself is also very important.
There are several main points in the ice cream machine management strategy. The first is communication: First, create a good reputation, and constantly maintain and attract consumers' attention through word-of-mouth marketing.
The second is to design creativity, zero-distance contact with target customers and maintain the affinity of the brand.
The second is the price: the ice cream sold on the street should be a popular consumer price, and it is a pro-people route.
The third is the quality of the products, ensuring the nutrition and hygiene of the raw materials and ensuring the best taste and taste of each product.
Each product should reflect its own brand image, close the distance with consumers through the factors of product fashion, nutrition and health, and keep abreast of consumers' preferences.
The street management mode is the most Test of the wisdom and courage of the merchants. If you can manage the street sales market well, I believe that you will catch most of the 'consumers' hearts.
Nowadays, all kinds of ice cream machines emerge one after another, and ice cream is also made in all kinds. There are more and more objective factors for ice cream to attract consumers, but no matter how ice cream machines or ice cream change patterns, as long as you grasp the wealth of 'consumer's heart', I believe that you are the leader of the street ice cream industry.